Author: Garrick Berry

Influencer Mapping: Using Influencers for Reputation Management Influencer mapping is identifying and analyzing large data sets of influencers. Companies can better target their market by understanding who the key players are in a given space. Influence maps are created by identifying groups of people with shared interests or characteristics- these groups are known as audiences….

How To Maintain Your Social Media Reputation Social media reputation management is the process of monitoring and managing your brand’s online presence. This includes posting as part of your social media strategy, engaging with customers on social media channels, and monitoring a business review site, local directories, and business discovery apps. Social media reputation management…